A.C. Lewis Management goes against normal thought and believes resident retention is more important than prospective marketing. Typically time, money and effort are spent on marketing to prospective residents, and not much emphasis is given to maintaining current residents. Here, at A.C. Lewis Management, a 12 month marketing action plan is implemented to focus on resident retention. The only thing that makes a company stand out among all the competition is the reputation the company has when it comes to serving and taking care of residents. That relationship between company and resident is fragile and can be broken with only the slightest misunderstanding, which is why we strive to nurture it.